"A FOUR LETTER WORD" took in $12,101 on one screen in New York over the weekend

(April 2, 2008 - New York, NY)  Embrem Entertainment's release of "A Four Letter Word" (US, 2007, 87 min) is off to an incredible start. Playing exclusively in New York at Clearview Chelsea Cinemas, the gay romantic comedy that opened last Friday took in $12,101 over the weekend, giving the film the third highest per-screen-average of all films currently in release in the United States. It was the highest grossing film at the Chelsea Theater. "A Four Letter Word" received several rave reviews, including one from the New York Times that says the film 'coasts on a good-natured raunchiness' and describes it as 'an endearing romantic comedy that explores gay relationships with low-budget verve.' TVGuide.com says the film 'manages to say something smart about gay stereotypes, both in and outside the insular gay community.' "I am thrilled about our opening numbers" says director Casper Andreas who, together with his team, has worked hard to get the word out about the film. "This proves that gay people are still interested in seeing themselves represented on the big screen." "A Four Letter Word" is being self-released by the filmmakers, and without the marketing budget to buy expensive TV commericals or billboards, they have to rely on the power of the community and grassroots outreach. Andreas hopes to keep the momentum going. "I want to encourage eveyone who likes to see an alternative to the usual Hollywood fare to come out and check out the film. And those who already did -- please tell your friends to go and see it!" "A Four Letter Word" will play exclusivley at Chelsea Cinemas for a second week. On April 11, the film opens at Sunset 5 in Los Angles, and at the Palme D'Or in Palm Springs. Andreas and the film's stars will be present at the 7.40 PM screening at Sunset 5 on April 12 for a Q&A, that will be followed by an opening weekend party at Here Lounge in West Hollywood. On Sunday April 13 they will be at the 6 PM screening in Palm Springs for a Q&A. Opening weekend party at Tropicale to follow. In addition, the film is opening at the Gateway Theater in Fort Lauderdale on May 9th and Cinestudio in Hartford on May 23rd.  More cities to be added soon.

"A Four Letter Word" has a new trailer up on Youtube. For additional information, visit www.afourletterwordmovie.com and www.embrem.com.